Pricing Your Home Correctly in Today's Market

As most real estate experts will tell you, the number one reason homes don’t sell is because they are not priced correctly.

It is important that, when pricing your metro Atlanta home, that you get it right the first time. Pricing your home right is essential if you expect it to move in the current buyers housing market.

Gone are the days of pricing a home in hopes of making a hefty profit, quickly. You must price your home according to the local market conditions. The only exception to this is if you don’t expect to move in the near future. Then, by all means, price it high and wait for the right buyer.

On the other hand, if you are looking to move your home expeditiously, to ensure maximum impact and greatly increase your chances for a quick sale, do your research and set a fair and realistic listing price right from the start.
The following are a list of aspects to keep in mind when setting the listing price for your Atlanta home:

• Pay attention to local real estate trends. Your real estate agent will assemble statistics of all recent sales and listings in your area. This information will be able to give you a good idea of how long houses in your area are sitting on the market, as well as the final sale prices in relation to the listing prices.
• Put your ego aside. That means, regardless of how spectacular you think your home is, ultimately the selling price will be influenced by other sold home prices in your subdivision or community.
• In a perfect world, we would all make a great profit and see a healthy return on all home improvement projects, but this, unfortunately, in today's market is not realistic.
• Price it to sell – from the beginning. Starting out high and then lowering it should it not sell in a predetermined amount of time should not be your game plan if you hope to sell your Atlanta home in a reasonable amount of time.
• Homes that sit on the market for an extended period of time often make buyers concerned that something could be wrong with the house. Pricing your home right will create excitement and generate much more activity than will a reduced house sitting on the market for six months.

Tina and her staff of professional Realtors are seasoned experts in the Metro Atlanta real estate market. To schedule an appointment to discuss your real estate needs contact us at 404-842-1555.